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Boyana Vancheva, Dutch SEO and localization specialist based in Amsterdam

KVK Registration

Trade nameClicks Ninja
KVK number94649634
Legal formEenmanszaak
Founded07-08-2024
LocationAmsterdam and remote

Boyana Vancheva

SEO Specialist · Dutch Localization Expert · Content Strategist

I'm Boyana, a Dutch SEO and localization specialist based in Amsterdam and remote. After years in the public sector at the Dutch Ministry of Finance, Ministry of Social Affairs, and the Council of Europe, I made the jump to what I actually love: being an entrepreneur and helping people grow their business across borders. I'm an international soul at heart so I would love to help your company cross borders.

Here's what makes me different: I work with AI, not against it. I use it to move fast and efficiently, drafting and researching at speed. Then I bring the human layer that AI can't replicate: cultural intuition, niche jargon knowledge, and a critical editorial eye. Even when translating with AI you'll need a proofreader who knows what they are doing. You get the best of both worlds.

My background in policy writing and government research means I'm rigorous about what I put out. I've written for government audiences, academic contexts, and international companies, so I know how to adapt tone and style for very different readers. Including Dutch ones, who will absolutely notice if something sounds off.

Previously I've worked with clients penetrating new markets like Qonto (France), Protime (UK) and many others. I'm comfortable working with multiple languages and know what it takes to scale up and synchronise strategy for multiple markets. Specialisms include fintech, SaaS, lifestyle, and public sector content.

boyana@clicksninja.nl · +31 651 019 614

Google Analytics certified
HubSpot Content Marketing
SEMrush SEO Fundamentals
MSc Universiteit Leiden
KVK 94649634
Yoga Alliance 200H
Experience
2022 – present

SEO Specialist, Localization strategist and market/content lead at Mahana, Clicks Ninja, Insify, Qonto and many more

Content strategy, keyword research, blogs, landing pages, social media.

2021 – 2023

Junior Policy Advisor, Dutch Ministry of Finance

Policy work on surcharges and taxes. Writing, stakeholder coordination, impact assessments.

2020 – 2021

Subsidy Advisor, Dutch Ministry of Social Affairs

Assessing national and European subsidy applications for companies.

2019 – 2020

Researcher, Council of Europe

Independent research on women's underrepresentation in leadership roles.

2018 – 2020

MSc Public Affairs, Universiteit Leiden

Specialization in public administration, policy advisory, and research.

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